The municipality of Preveza, in western Greece along the Ionian Sea, showcased the region at major tourism exhibitions abroad this year, and specifically in trade exhibitions in Serbia, the Netherlands, Turkey, Germany and the UAE.
Located in northwest Epirus province, Preveza is accessible by land, sea or air. The area faces both the Ionian Sea and the lagoon-like Ambracian (Amvrakikos) Gulf. Known as the city-island of three castles, Preveza features a scenic waterfront, a large marina able to house large yachts, numerous restaurants and taverns, pedestrian ways and a historic center with refined shops. The expansive remains of ancient Nicopolis, founded in 29 BC by Octavian to commemorate his victory over Antony and Cleopatra, lie nearby. Additionally, the beach north of Preveza is the longest in Greece.
Preveza deputy mayor Leonidas Argyros highlighted the response from exhibition audiences, noting the municipality’s goal to showcase the region’s unique advantages, attract new tourists, and boost the local economy. The exhibitions featured Preveza’s picturesque landscapes, historical monuments, beautiful beaches, and culinary delights.
Visitors showed keen interest, asking questions and expressing a desire to visit. Preveza is becoming a major attraction for Serbian tourists, following a recent familiarization trip organized by a public relations firm. Tourist flows from Serbia to Greece increased by 15% in 2023, with a promising outlook for 2024.
