Greece is the fourth most popular destination in European holiday-makers’ plans for vacations to be taken between now and November this year, according to a new study by the European Travel Commission (ΕTC). The study also includes data on future challenges for the tourism sector in the so-called “hot countries” in the south of the continent.
Greece was selected by 5.9% of respondents who were asked where they would vacation this year, up from 5.4% in the same survey last year. Spain came first, being chosen by 7.8% of respondents, followed by Italy with 7.6% and France with 7.0%.
When it came to “sun and sea” holidays, as expected Greece has risen to second place, being preferred by 11% of respondents, behind Spain’s 17%.
One interesting innovation in this year’s study relates to questions on how climate conditions affects tourists’ decisions. For instance, 76% of respondents said they now adapt their travel habits in line with climate change, while 17% stated that they avoid extreme temperatures – a percentage that rises to 32% among respondents aged over 55.
