INSETE cited leisure, accounting for approximately 60%, followed by visiting relatives and friends at 18% as the main reason Greeks travel
The number of inbound travelers to Greece in the Jan.-Apr. period increased compared to 2023 with tourists spending more on trips.
Greece is taking steps to tap into the lucrative wellness segment. To Vima English Edition spoke to the woman behind one of Europe’s leading retreat companies about how retreat tourism can be a gamechanger.