Lidl

Transitioning from a modest selection of 900 generic products, Lidl now boasts 2,500 items, including branded goods, with a noteworthy 60% of its sales stemming from Greek suppliers.

AB Vassilopoulos hopes its focus on its private label, addition of 2-3 company supermarkets and another 50 franchises will help it surpass LIDL

Lidl Hellas will mainly put the investment towards logistics centers