hotels

As previously reported by OT, more than 60 hotel projects are set to be developed in Greece over the next four years

Hotelier families from Rhodes and Crete are expanding their businesses, key players in the development of Greek tourism and hotel chains.

This surge in investment is driven by promising growth prospects fueled by the upcoming Kasteli airport on the eastern side of the island and the development of the northern road axis.

SWOT Hospitality, a leading luxury hotel management company in Greece, will collaborate with Vasilakis S.A. and Marriott International as the hotel's management company.

However, amidst this price hike, data from the Athens and Argosaronic Hoteliers Association reveals a positive trend, with January 2024 closing with an average occupancy rate of 52.8%, up from 51.2% in 2023, indicating a 3.1% increase

Athens is due to welcome several new hotels in the coming years. Among the highlights is the "91 Athens Riviera," a luxury camping resort managed by Domes Resorts

Hotel chamber also wants stricter guidelines for rival AirBnB-style short-term rentals

Meanwhile, new luxury chain hotels are expected to open in various regions of the Greece as the season begins.

The prestigious list includes hospitality facilities compiled by assessing the services and quality of the finest luxury hotels, restaurants, spas, and cruises worldwide.

One of the key highlights of this expansion plan includes the re-establishment of the iconic "Hilton" brand in Athens, which was withdrawn in 2021 from the prestigious Vasilissis Sofias Avenue property

Regarding the 20-acre forested area on the northeastern side of the complex, the plan focuses on creating parks and recreational spaces, worship areas, an amphitheater, and a children's playground