However, amidst this price hike, data from the Athens and Argosaronic Hoteliers Association reveals a positive trend, with January 2024 closing with an average occupancy rate of 52.8%, up from 51.2% in 2023, indicating a 3.1% increase
Tourism Minister Olga Kefalogiannis said Greece is the first European country actively seek arrivals from this community
The positive trend is reflected by the high demand expectations of Greek hoteliers, according to the study, with the relevant index reaching its highest historical point in the January-February period
The new regulation is particularly important for Greece, as Athens recorded a 20% increase in available accommodations compared to 2022, according to data from the international short-term rental analysis company AirDNA
Saturation and price hikes in popular tourist destinations have shifted attention towards less-congested islands, such as Tinos, Serifos, Skopelos, Thassos
Greece is ready to redevelop the former royal estate at Tatoi near Athens into a mixed-use culture and tourism hub.