Greece tourism strategy

Sustainable development, investments, new offerings, upgraded training at the core of Greece's tourism strategy.

Additionally, a new ranking system for tourist accommodations based on sustainability criteria is expected to be introduced.

Its findings reveal that travelers to these destinations are becoming increasingly demanding, expecting high-quality travel experiences while also seeking authenticity.

Through its partnership with Netflix, the GNTO hopes to attract tourists and filmmakers to Greece.

As demand for wellness travel soars, Greece takes steps to tap into the huge potential. 'To Vima English Edition' spoke to national tourism board chief Angela Gerekou about what’s being done.

Another provision included in the proposed legislation includes a 'green' fee on practically all tourism-related activities

The need to establish a sustainable model is the primary focus on the agenda of both the government and the tourism industry.

Tourists visiting Greece will soon have quick access to useful AI-driven travel information via the new mAIGreece app available later this month.