Greece supermarkets

According to data from the research firm Circana (formerly IRI), the volume of sales grew by 2.8% in 2024, outpacing the 2.6% increase in sales value.

The Union argues that Sunday store openings undermine healthy competition and violate fundamental labor rights.

Greek supermarket chains like AB Vassilopoulos, My Market, and Masoutis are recognizing the growth potential of minimarkets, and are shifting their focus towards smaller, local store formats.