A study found that while the increase in food prices in Greece is lower than the EU average, sluggish income growth leaves Greek households struggling.
Greece’s consumer federation is calling on citizens to avoid spending a single euro on Feb. 19 in protest to the rising prices of basic goods.
"The new generation consumes snacks with enthusiasm" Dengel notes.
In recent years, the Black Friday craze has crossed Greek borders, with many consumers choosing to purchase their Christmas gifts well in advance, taking advantage of the discounts.
Almost half of all Greeks will be fasting ahead of Easter with 55% claiming it is good for their health, a consumer study found