Over the entire period from 2015 to 2024, the average annual increase in hotel value was 6.1%.
Trivago reports that the average hotel room price in Athens for February reached 123 euros, marking a 6.96% increase from the same month in 2024.
Hoteliers point out that this success is being achieved despite the competition from short-term rental services like Airbnb.
The average online price for a double room in the Greek capital is 130 euros this Dec., up 7.44% compared to last year but slightly lower than Nov. by 0.75%.