Euroleague Basketball, Europe’s premier club competition, has announced its partnership with the Public Power Corp. (PPC), the dominant wholesale and retail electricity provider in Greece, and a leading energy company in Southeastern Europe.
Under the agreement, PPC will serve as an official sponsor for the Turkish Airlines Euroleague and BKT EuroCup in Greece until 2027.
The deal provides PPC’s branding prominently displayed during the games in the competition and the EuroCup games involving Greek teams, both inside arenas and in television broadcasts. Additionally, the partnership will leverage Euroleague Basketball’s extensive digital ecosystem, giving PPC unique opportunities for brand visibility and engagement across multiple digital platforms. The collaboration will also focus on sustainability initiatives, aligning with PPC’s mission to promote clean energy solutions and energy efficiency.
“We are delighted to welcome PPC to the Euroleague Basketball partners family. Having a leading energy group join our sponsorship portfolio strengthens our commitment to working with top-tier brands in key industries,” said Gawain Davies, Euroleague Basketball Chief Commercial Officer. “Greece is one of our core markets, and partnering with PPC is a perfect fit for our aspirations to continue growing the Euroleague brand in this territory, enhancing the sport’s reach while delivering an electric experience for our passionate basketball community.”
Sofia Dimtsa, Chief Corporate Affairs & Communications Officer at PPC Group, stated: “It is a great honor for us at PPC to collaborate with a top-tier sports organization that highlights talent, passion, and fair play. The launch of our partnership with Euroleague Basketball marks a new chapter in our already strong relationship with the sport, strengthening our presence in basketball in all its forms. We actively support sports, sustainability, and the values that bring our communities together. We look forward to experiencing powerful moments on the court alongside fans and teams that inspire us.”
Greek basketball powerhouses Panathinaikos BC and Olymicaos BC share 10 titles between them, with the Greens having won seven trophies (reigning champions) and the Reds another three.
