Greeks get their daily news mainly from the Internet, according to a comprehensive report published by DataReportal – Global Digital Insights.
The report reveals that approximately 82% of Greece’s population uses the internet daily, a percentage below the European average (86%). The report notes that Greeks seek immediacy, seriousness (no clickbait titles and topics), uniqueness, and speed when searching for news sources.
According to the findings, there were 8.90 million internet users in Greece at the start of 2024, when internet penetration stood at 86.2 percent.
Greece was home to 7.40 million social media users in January 2024, equivalent to 71.7 percent of the total population.
Data published in the ad planning tools of top social media platforms indicates that there were 6.59 million users aged 18 and above using social media in Greece at the start of 2024, which was equivalent to 76.6 percent of the total population aged 18 and above at that time.
More broadly, 83.1 percent of Greece’s total internet user base (regardless of age) used at least one social media platform in January 2024.
At that time, 49.5 percent of Greece’s social media users were female, while 50.5 percent were male.
YouTube users in Greece in 2024
Google’s advertising resources indicate that YouTube had 7.40 million users in Greece in early 2024.
However, the company’s own data suggests that YouTube’s ad reach in early 2024 was equivalent to 71.7 percent of Greece’s total population at the start of the year.
YouTube ads reached 83.1 percent of Greece’s total internet user base (regardless of age) in January 2024.
At that time, 49.5 percent of YouTube’s ad audience in Greece was female, while 50.5 percent was male.
Data published in Google’s own ad planning tools show that YouTube’s potential ad reach in Greece decreased by 90 thousand (-1.2 percent) between the start of 2023 and early 2024.
Instagram users in Greece in 2024
Numbers published in Meta’s advertising tools indicate that Instagram had 4.25 million users in Greece in early 2024.
The company’s regularly revised figures suggest that Instagram’s ad reach in Greece was equivalent to 41.2 percent of the total population at the start of the year.
It’s also worth noting that Instagram’s ad reach in Greece at the start of 2024 was equivalent to 47.7 percent of the local internet user base (regardless of age).
In early 2024, 54.1 percent of Instagram’s ad audience in Greece was female, while 45.9 percent was male.
Data published in Meta’s planning tools show that Instagram’s potential ad reach in Greece increased by 200 thousand (+4.9 percent) between January 2023 and January 2024.
Quarterly, the company’s data also reveal that the size of Instagram’s ad audience in Greece decreased by 200 thousand (-4.5 percent) between October 2023 and January 2024.
source datareportal
