Greece’s e-commerce consumers primarily seek out brand-name beauty products according to a recent study carried out by the Greek e-Commerce Association (GRECA). The association derived this data from 19 e-shops, mapping out the digital beauty market in Greece.
The study’s findings reveal that the main audience for beauty e-commerce consists primarily of women with age demographics indicating that the 24-44 group leading the way in the traffic of the top e-shops.
Interestingly so, Greek consumers became more acquainted with the trends of beauty and self-care, during the period of the pandemic, contributing to nearly uninterrupted growth in the global cosmetics market since 2004.
Data reveals that consumers are constantly on the look-out for timeless brands such as Christian Dior and the fragrances of Hermes to the hair and body care products of the emerging Moroccanoil brand, in a quest for the best possible price, quality, and delivery time in e-commerce.
Moroccanoil has become one of the most sought after brands after its sponsorship of the Eurovision contests in recent years. Marked by its signature turquoise color, its products highlight the beneficial effects of its key ingredient, argan oil, with the brand appearing among the top searches in this category for the April-June 2024 period.
Poivre Samarcande the timeless fragrance of the house of Hermes is also in the top list of online searches. With its spicy fragrance, it is marked as unisex scent as it is a favorite of both women and men coming in various versions and sizes.
Finally high on the preferences of e-consumers regarding beauty products are Christian Dior’s products. The brand demonstrated an outstanding resilience following the pandemic, the energy crisis, geopolitical developments, and inflationary pressures on consumer income, reaffirming the brand’s leadership in the selective distribution category.
