The prospects for growth in real estate in Greece are shifting, according to the “Emerging Trends in Real Estate 2025” report by PwC and the Urban Land Institute.
New areas of focus for real estate investors in Europe include data centers, logistics facilities, new energy infrastructure, and student housing, aligning Greece with broader European investment trends.
This pivot toward alternative asset classes reflects a search for higher returns in sectors less impacted by the economic challenges affecting traditional office and retail spaces.
Demand for traditional office and retail spaces is no longer a prime focus as alternative sectors provide better margins, PwC notes. This trend is particularly prominent in Southern Europe, where shifting demand and limited modern office infrastructure steer investment away from conventional spaces.
In terms of overall appeal to real estate professionals interested in positioning themselves in real estate in Greece, Athens ranks toward the lower end of the spectrum, positioned at 22nd out of 30 European cities.
The rankings consider factors such as population size and forecasted real GDP growth, and while Athens remains relatively stable, it trails behind larger, more liquid markets in western and northern Europe.
According to a recent analysis by Elxis-At Home in Greece, a company specializing in the vacation and second-home market, buyers over 50 and middle and upper management executives constitute the primary groups investing their savings primarily in newly built high-end properties in the Greek market.
The study shows that this group of buyers is mainly interested in acquiring vacation homes for personal use, while prospective high-income investors aged between 35 and 45 also appear interested in renting out their second homes, apart from using them themselves and later reselling them for tax-free capital gains.
