Prestigious financial magazine Economist recently afforded Greece the title of the best-performing economy in the world in 2023 – a second year running – recognizing its post-pandemic GDP growth. This accolade is reinforced by the positive sentiment expressed among Greek CEOs on the course of the Greek economy, as presented in a survey carried out by PwC – a network of firms in 155 countries with over 327,000 staff delivering services in assurance, advisory, and tax services –
More than half of Greek CEOs (54%) express high confidence in their company’s growth potential – significantly higher compared to the previous year. At the same time, the survey records the sentiment for the Greek economy as much more optimistic compared to other countries.
As the Head of Strategy Services at PwC Greece, Emilios Melis noted now was the right time to transform optimism into reality, stressing the need to focus on the human factor and new technologies. “The positive prospects for the Greek economy can serve as a springboard for sustainable development, evolving the product mix and the economic extroversion of the country,” he commented.
He added, however, that despite the optimistic business outlook on a global scale, macroeconomic instability and nagging inflation continue to be sources of concern.
According to the findings of the survey, regarding growth prospects, 76% of respondents believe that the Greek economy would improve over the next 12 months, expressing greater optimism compared to their global counterparts.
Similarly, 54% are extremely or very confident about their company’s revenue growth prospects, given that Greek companies showed the highest rates of revenue and profitability growth during the previous year, boosting confidence about future prospects.
Greek companies consider the USA, Germany, and Cyprus as the three most important countries for increasing their revenues, placing greater emphasis on Western Europe compared to 2023.
On the issue of climate change, 89% of Greek CEOs report making progress or having already completed initiatives to improve the energy efficiency of their businesses.
