Approximately 77% of Greek businesses surveyed indicated that digital transformation is a strategic priority for 2024, while 7 out of 10 (72%) stated that their goal is to reduce costs and improve efficiency, according to the European Payment Report – Greece Report for 2024, presented by Intrum.
The results revealed that digital transformation, improving efficiency, and enhancing liquidity and cash flows were key priorities for 2024. The survey included 240 representatives from businesses across 15 sectors of the Greek market.
The findings showed that 76% reported that credit losses have decreased or remained stable compared to last year.
Some of the key findings in the survey focused on the outlook Greek businesses had and their goals:
- Seven of ten businesses (72%) aim to reduce costs and improve efficiency (European average: 75%).
- Enhancing liquidity is another priority for 67% of the surveyed businesses, compared to 79% in 2023.
Positive signs for business performance compared to the previous year:
- 56% of the businesses surveyed feel as strong or stronger compared to the past 12 months (European average: 57%).
- 76% reported that credit losses have decreased or remained stable compared to last year.
More than four in ten businesses (43%) participating in the survey have set growth as a primary priority for 2024.
65% state that developing new digital business models and electronic services can be a sustainable and significant investment.
Similarly, 55% (European average: 55%) are looking forward to growth in the domestic market, and four in ten are planning to expand into the European market.
