George Kyparissiadis*

Dr. George Kyparissiadis is Assistant Professor & Program Coordinator of the Master of Arts Program in Advertising Communications at Deree – The American College of Greece

11.24.2023, 13:21

When Influencer Marketing Goes Awry

While advertising on traditional media such as television is dropping globally, the ‘spend’ on digital platforms is growing exponentially

Latest News

Greek PM Announces ‘Bundle’ of Measures At Annual TIF address

Energy Analyst to OT.gr: GSI Very Important for Entire EU

German Vice Chancellor Habeck Speaks to OT.gr at TIF

US Amb. Tsunis to OT.gr: Bilateral Ties Stronger Than Ever

Justice Minister: More Reforms Coming to Speed Up Justice

TIF: 1st ‘ThessTicket’ Issued, Panic Button for Minors Announced

German Recession Fears Mount as Industry Slump Endures

88th TIF Highlights Excellent Greek-German Relations

ELSTAT: Road Traffic Accidents Increase by 13.5% YoY in June 2024

Primary Tide: Stefania Strouza’s Retrospective at MOMus-Alex Mylona Museum

The Secret Power of Using ‘We’ During Difficult Conversations

George Kyparissiadis*

When Influencer Marketing Goes Awry

News

Greek Edition