George Kyparissiadis*

Dr. George Kyparissiadis is Assistant Professor & Program Coordinator of the Master of Arts Program in Advertising Communications at Deree – The American College of Greece

11.24.2023, 13:21

When Influencer Marketing Goes Awry

While advertising on traditional media such as television is dropping globally, the ‘spend’ on digital platforms is growing exponentially

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George Kyparissiadis*

When Influencer Marketing Goes Awry

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