In a major shift for the fashion industry, Donatella Versace is stepping down as Chief Creative Officer of the luxury brand Versace.
After leading the company for nearly 27 years, Donatella will transition into a new role as Chief Brand Ambassador, where she will focus on maintaining the label’s global image and philanthropic initiatives.
Capri Holdings, the parent company of Versace, announced her departure on Thursday. She will be succeeded by Dario Vitale, former design director at luxury brand Miu Miu, effective April 1.
Donatella took over creative leadership following the tragic murder of her brother, Gianni Versace, in 1997. Under her direction, Versace evolved into a global powerhouse, known for its bold designs and high-profile celebrity endorsements. She played a key role in dressing cultural icons like Beyoncé, Lady Gaga, and Jennifer Lopez, maintaining the brand’s status as a staple of both fashion and pop culture.
Her departure comes amid speculation that Prada is making moves to acquire Versace from Capri Holdings for approximately €1.5 billion ($1.6 billion), according to Reuters. The looming acquisition signals significant shifts in the luxury fashion landscape, as major brands consolidate their influence.
Dario Vitale’s promotion marks a new era for Versace. In a statement, Vitale expressed his admiration for Donatella’s legacy and his commitment to preserving the brand’s identity while embracing modern innovation.
Fashion industry insiders are eager to see how his vision will shape Versace’s future.
While stepping away from daily operations, Donatella Versace’s influence will remain integral to the brand. As Chief Brand Ambassador, she will continue shaping Versace’s legacy, ensuring that its bold, glamorous aesthetic endures in the evolving world of high fashion.
